Privacy policy

This Privacy Policy explains how HF Atelier LLC, doing business as Atelier HF, collects, uses, shares, and protects your personal information when you visit our website at hfatelier.com, contact the studio, or place an order.

We take privacy seriously. This policy is written to be clear about what we do and what your rights are.

Who We Are

HF Atelier LLC
dba Atelier HF
970 W Broadway, Ste E-41
Jackson, WY 83001

Email: studio@hfatelier.com

If you are a California resident exercising rights under the CCPA/CPRA, see Your California Privacy Rights below or visit our Do Not Sell or Share My Personal Information page.

Information We Collect

We collect personal information in the following categories:

Information you provide directly

Name, email address, phone number, and shipping/billing address when you place an order, request a quote, apply for trade access, or submit an inquiry
Project details, specifications, dimensions, and design preferences shared during the quoting and design process
Payment information processed through Shopify and Shop Pay (we do not store full payment card numbers on our systems)
Communication history when you contact the studio by email or through site forms
Trade and hospitality credentials when applying for those programs (business name, role, project portfolio, resale certificate where applicable)

Information collected automatically

IP address, browser type and version, operating system, device type, and platform
Referring URL, pages visited, time spent on the site, and click behavior
Geographic region inferred from your IP address
Cookie and similar tracking technology identifiers

Information from third parties

Demographic and interest data from advertising platforms when you interact with our ads
Email engagement data (opens, clicks, link interactions) from our email service provider
Order and payment data from Shopify and connected payment processors
Public information you choose to share with us (for example, a designer's published portfolio when applying for trade access)

We do not knowingly collect personal information from children under the age of 13. Our site is not directed at children. If we learn we have collected information from a child under 13, we will delete it.

How We Use Your Information

We use personal information for the following purposes:

Fulfilling orders and providing services — processing payments, fabricating your piece, coordinating shipping, communicating about your project
Customer support — responding to inquiries, resolving issues, providing technical and project guidance
Marketing and communications — sending newsletters, project updates, studio notes, and promotional content where you have opted in
Site operation and improvement — analytics, debugging, security monitoring, and improving the user experience
Advertising — running targeted advertising campaigns on platforms like Meta and Google to reach potential clients
Legal and compliance — complying with applicable laws, responding to legal requests, protecting our rights and the rights of others
Trade and hospitality program administration — verifying credentials, managing program access, and providing program-specific communications

We share personal information with the following categories of recipients:

Service providers and processors
We share information with third-party vendors who help us operate the business. These vendors are contractually required to handle data only on our behalf and only for the purposes we specify. Current providers include:

Shopify — e-commerce platform, hosting, order management, and payment processing
Klaviyo — email marketing platform, including open and click tracking on emails we send
Google Analytics — website analytics and performance measurement
Meta Pixel — advertising attribution and audience building for Meta platforms (Facebook, Instagram)
Product options apps (APO Product Options, Infinite Options by ShopPad) — product configuration on certain product pages (when used)
Shipping carriers and white-glove delivery partners — to fulfill delivery of your order

We may add or change service providers over time. We will update this policy to reflect material changes. For information about how a specific provider handles data, please consult that provider's privacy policy directly.

Legal disclosures
We may disclose personal information when required by law, in response to subpoenas or court orders, to enforce our Terms of Service, to protect our rights or property, or to prevent fraud or harm.

Business transfers
If HF Atelier LLC is involved in a merger, acquisition, financing, reorganization, or sale of business assets, personal information may be transferred as part of that transaction. We will provide notice if your information becomes subject to a different privacy policy as a result.

With your consent
We share information for purposes outside this policy only with your explicit consent.

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate the site, remember your preferences, analyze usage, and serve advertising.

Cookies on our site fall into the following categories:

Strictly necessary cookies
Required for the site to function — including session management, cart functionality, security, and load balancing. These cannot be disabled without breaking the site.

Functional cookies
Remember your preferences, such as language or region settings.

Analytics cookies
Help us understand how visitors use the site. We currently use Google Analytics, which sets cookies to track aggregated and individual usage patterns.

Advertising cookies
Used for targeted advertising and measurement. Includes Meta Pixel and may include other advertising platforms in the future.

Email tracking pixels
Our marketing emails, sent through Klaviyo, include tracking pixels that allow us to see whether emails were opened and which links were clicked. You can prevent pixel tracking by configuring your email client to block remote images, or by unsubscribing from our emails using the link in any email footer.

You can manage cookies through your browser settings. Disabling certain cookies may affect site functionality. We honor opt-out signals where required by applicable law, including the Global Privacy Control (GPC) signal for California residents.

Do Not Track

Our site does not currently respond to "Do Not Track" browser signals. We do honor the Global Privacy Control (GPC) signal for purposes required under California law.

Data Retention

We retain personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, including:

Order and project records: Retained for at least 7 years to support warranty claims, tax obligations, and legal compliance
Marketing data: Retained until you unsubscribe or request deletion, plus a brief period for suppression list maintenance
Inquiry and communication records: Typically retained for 2 years after the last interaction, unless the inquiry led to an order
Analytics data: Retained according to default settings of our analytics providers, typically 14 to 26 months

We may retain information longer when required by law or when reasonably necessary to resolve disputes, enforce agreements, or prevent fraud.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights:

Right to know. You can request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.

Right to delete. You can request that we delete personal information we have collected from you, subject to certain exceptions (for example, we may retain information required to complete a transaction, comply with a legal obligation, or detect fraud).

Right to correct. You can request that we correct inaccurate personal information we hold about you.

Right to opt out of sale and sharing. You can request that we stop selling or sharing your personal information. We do not sell personal information in the traditional sense of exchanging it for money, but our use of advertising cookies and pixels may qualify as "sharing" under CCPA. You can opt out via our Do Not Sell or Share My Personal Information page or by emailing studio@hfatelier.com.

Right to limit use of sensitive personal information. We do not collect or use sensitive personal information for purposes that would trigger this right under CPRA.

Right to non-discrimination. We will not discriminate against you for exercising any of these rights. You will receive the same level of service, the same pricing, and the same product quality regardless of whether you exercise your privacy rights.

How to exercise your rights
Submit a request by emailing studio@hfatelier.com with the subject line "California Privacy Rights Request." Include your name, the email address associated with your account or inquiries, and a description of your request. We will respond within 45 days as required by law. We may need to verify your identity before fulfilling certain requests.

Authorized agents. You may designate an authorized agent to submit requests on your behalf. The agent must provide proof of authorization, and we may require you to verify your identity directly before fulfilling the request.

Your Rights Under Other Privacy Laws

European Economic Area, United Kingdom, and Switzerland (GDPR / UK GDPR / Swiss FADP)
If you are located in the EEA, UK, or Switzerland, you have rights under applicable data protection law, including the right to access, correct, delete, restrict processing, object to processing, and request data portability. You also have the right to lodge a complaint with your local data protection authority.

The lawful bases on which we process your information include:

Performance of a contract (when fulfilling an order or providing requested services)
Legitimate interests (improving our services, marketing to existing customers, fraud prevention)
Consent (where required for marketing or specific cookie categories)
Legal obligation (where required by applicable law)

To exercise your rights, email studio@hfatelier.com.

Other U.S. states
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have rights similar to those described above for California residents. Contact us at studio@hfatelier.com to exercise your rights under applicable state law.

International Data Transfers

We are based in the United States, and your information will be processed in the United States. If you are visiting our site from outside the U.S., you understand that your information may be transferred to and processed in a country whose data protection laws may differ from those in your jurisdiction.

Where required by applicable law, we use appropriate safeguards for international data transfers, including Standard Contractual Clauses where applicable.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These include encryption of payment data in transit, restricted access to personal information among studio staff, and contractual data protection requirements with our service providers.

No system is perfectly secure. We cannot guarantee absolute security of information transmitted to or stored by us. If we become aware of a data breach affecting your personal information, we will notify you in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The "Last updated" date at the bottom of this page reflects the most recent revision. Material changes will be communicated to you through the site or by email where appropriate.

We recommend reviewing this policy periodically.

Complaints

If you have concerns about how we handle your personal information, please contact us first at studio@hfatelier.com so we can try to resolve the issue.

If you are not satisfied with our response, you have the right to lodge a complaint with the appropriate data protection authority — for California residents, the California Privacy Protection Agency; for EU/UK/Swiss residents, your local supervisory authority.

Contact